There is no scarier feeling that entering into something without fully knowing what you’re getting yourself into. Perhaps you get this sensation when you visit a mechanic, or even some strange extended family situation. Some people feel this way about graphic designers. It’s true that artists think differently, and sometimes you can feel like you’re talking on different wavelengths. The good news is that most don’t bite at all. Here are a few simple steps to survive your first encounter.
1. Choose an artist that’s right for you.
While it’s true that most artists have their own unique design style, they each have their own style of business management, also. Choose an artist that is going to fit your needs, timeliness, and communication level. You may have the best artist in the world, but if they don’t communicate properly, you can feel left out in the cold. Communication is essential for a good project.
2. Don’t be afraid to talk price.
At the end of the day, any service costs. If it’s a good service, you can expect to pay more for it. Designers are like any other service industry – they don’t just work pro bono. Before you talk to a designer, have a budget in mind for your project. This saves you that “Wow, that’s a ridiculous price!” moment when the price is spoken. Be open to the amount of work needed to complete a project, and don’t cut your designer short, but don’t pay for work with life savings, either.
3. Be open to design-style changes.
As a client, you appear on the horizon as very large and scary at times. Designers are very conscious about their work, and most of them want to do nothing but please the boss who hired them. While you don’t want a project or website that doesn’t meet or get anywhere near your expectations, stay open to how the designer translates your requests. Sure, some folks don’t know what they’re doing, but if you feel confident about a designer that you’ve hired, give them a fair shot. Sometimes suggestions from you, the client, are the best thing for a designer. It allows them to feel out what you expect while also giving them the freedom to present in a way they know will look good.
4. Heap praises for a job well done.
An artist loves to hear their work praised. As a client, just simply communicating this can be the easiest way to tame your designer’s wild instincts, while also allowing them to expand and broaden their view. As a result, you go away happy, and the designer does, too.